…let’s face it. In today’s world, many small businesses may find it
difficult to break into the greater universe. However, in my experience, the
right exposure and key words in marketing your “brand” make all the difference!
Ok, so then I wanted to create a more professional
version of my services, so I created a website, for free. I just got my domain
2 years ago! http://fashionsbytamara.com/
Now, many years
ago, probably when it began to be the “thing”, I created a Twitter account. I
signed up in 2009 and my first “tweet” was an entry about the Jimmy Fund walk I
was about to do. Thinking, that all my then followers (maybe 5 at the time)
would re-tweet my post and I’d raise a ton of money! That didn’t happen. I
didn’t really use it much until recently when I really learned how to use it
for my business. It’s still not my favorite form of social media for my
business, but I am gaining followers, so who knows where it will take me! https://twitter.com/tamarakenney
Oh yes, then there’s Instagram (yes I have one for my
business as well as personal), Alignable – where you can connect with local
businesses, and local advertising (which I don’t get ANY business from, but I
like to support schools and organizations in my town). I even put myself on
YELP, and have been found that way too!
So with all this going on, and making sure I use the
right “tags” on my blog and twitter accounts, and from a recommendation of
another small business owner in my town, I make sure I keep my Facebook
business page current with at least one post a week, and pictures of my work as
well. I am told, and it’s true because
I’ve googled myself, that when certain specific words are typed in a search, my
Facebook page comes up as the #1 search at the top of the page!
Try it! (buzz words: Alterations, Bridal, Melrose,
Seamstress)
