You can't make a living!

 Recently I was speaking with a family friend. He called to ask me if I found a bracelet at my house, where he had been for a cookout. It was important to him because his brother made it. He went on to say that although he likes to make these, he still has a job, because he can't make a living doing that. Then he said to me, "I'm sure you know about that with your sewing". I corrected him saying that my sewing IS my full time job now, and he was really surprised about that!

Why is it that people can't believe that this is a real business for me? What surprises me the most, is people who aren't my customers, like friends and some family members, still don't get it! I am busy enough to be renting a space outside my home. People will call or text me and ask "are you busy?" 

I'm at my studio during the week, usually every day either for appointments or to do my work. I'm there some nights as well. Definitely at least 40 hours a week, and more during my busiest times (prom, spring and fall weddings). I try not to work Friday night through Sunday nights. Sometimes I'll go in for a Saturday morning "pick up" if that's the best time for my customer. Sunday nights I'll take appointments, and get work done for the upcoming week. However, this year I decided to not take appointments on Sundays for the month of August, through Labor Day. I like to have the flexibility to go away in the summer just like anyone else!!! 

How do I run my business? 

I have carved out a niche in the tailoring business. I take appointments at night, as well as during the day. My working brides love this! Most people who do alterations, only take daytime and weekday appointments, meaning brides have to take time off of work. I've done this for years, and people love that I have evening times during the week as well as on Sundays.

Online booking has worked for me for well over 10 years now. I set the days/times I'll take appointments, and sometimes when I'm real busy, I will block off times so people can't make appointments!!!  It's pretty cool actually. I also set up reminders - text and email - so people are reminded of their upcoming appointment! My customers love this feature. 

I've decided to specialize in everything bridal, and making custom christening gowns. Sure, I get the occasional basic alterations, but it's few and far between. My rack is full of gown bags!

Christening Gown

https://www.instagram.com/p/CvFD3aHuqq8/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA=

I have a business certificate from the city, and am a chamber member.

I take all forms of payment including Venmo! 

So, that's my business - come see me sometime in my studio!!! I'd love to show you around the creative space I call my home!

 

So, are you still sewing?

This is a question I get ALL THE TIME! From family, friends, co-workers, neighbors. Family is the kicker!

I really don’t understand why I am not taken seriously. YES. I am still sewing. In fact, in 2019 I moved my sewing area out of my home and began renting space in an arts center in the middle of my town! in 2021, I was busier than ever with brides that postponed from 2020 as well as current year brides and bridal parties! It was my full time job, working more than 40 hours a week between my appointments and getting the work done! 2022 to date, I have already equaled my 2021 revenue and have had more brides to date as compared to 2021, and it's only August! 

I think sewing in and of itself carries a stigma. Honestly, who does that anymore? And if you do, and make money at it, you would be working for someone else, right? Well, I did work for a tailor, once, after my first child was born, over 30 years ago, and my mom offered to babysit for the day so I could get back to work. I worked for him about 6 months, until he wasn’t busy enough for me to work there anymore. I did learn some industry tips from him though and was grateful for the experience of working for this tailor.

From that point on, I had friends, family and neighbors who “knew I could sew”, ask me to do basic alterations, and I did place an ad in the local newspaper to generate some business. I charged next to nothing, mostly because I liked it and wanted to get referred, and was not in tune with what to charge.

In the years following, I had researched what other shops charge, and have adjusted my prices accordingly, to be competitive. It seemed that I was getting a lot of generous “tips”, so I figured maybe my prices were too low.  Conversely, sometimes when you charge too little, I think people assume your work isn’t that good. Now, I feel I have competitive rates, while still staying lower than most of my competitors.

 

Over 30 years I have been sewing for others – OVER 30 YEARS!

Why do people still ask me if I’m busy?

How busy am I? Well, enter the digital world.

 

I get recommended online ALL THE TIME. Melrose and surrounding towns have “community pages” on Facebook, where people ask “can anyone recommend a seamstress for bridal alterations” or similar questions. My name gets mentioned all the time, by several people on the same post. I keep my Facebook page up to date by posting photos of all the bridal gowns I work on, as well as some of the other alterations I do that I think may be of interest. And my recommendations on Yelp have steered customers my way as well.

 

click on the picture!

I was contacted in 2021 by someone who follows my Instagram account, asking me to make a christening gown and accessories, from her wedding gown. She SHIPPED her wedding gown to me from New Jersey and paid me my required deposit without blinking an eye. I stayed in contact with the progress, sending pictures and checking in on baby’s measurements. When it was complete, it was packaged carefully and shipped everything back. Baby’s mom was very pleased with all the pieces of the christening ensemble and sent me a video of her opening the box! I’m so happy I could do this for her special little girl.

Are you busy? (still asked of me ALL the time!)

 

Answer: Yes! If I wasn’t busy, I never would have had a need to rent space. I now have my own studio space outside of my home in a building that is an arts center in my town – so I’m exposed to creative people every day! I really love what I do, and it makes people happy. What could be better than that!

The light on the horizon

It's been a while...

So, this COVID-19 thing has done a number on us all, as people, parents, healthcare workers, restaurant owners, and small businesses. ALL businesses, even essential ones, as cutbacks in employees and social distancing rules are in place having a limited number of people in the stores to keep people healthy.

On February 21, 2020, I received an email about contributing to a new blog that one of the writers in my building thought would be a nice way to show others what the artists at Follow Your Art Community Studios, do. Brilliant! But I cordially declined, for the moment, being the beginning of prom and wedding season, and knowing that I was going to be getting really busy, with little or no time to write, much less think of what to write!

BOOM!

Stay at home - less than one month later

All at once, I could no longer have appointments and meet with my happy brides and excited prom girls. I was confused as to what to do, how to handle it. I was panic striken at one point, not about my business, but about the health of the country and its people.

Anyhow, I did find some extra time on my hands, enough, to write my blog contribution. So, here it is. There is a light at the end of this extra long tunnel...it's dim now, but it will get brighter the closer we get. 

Read here: Diary of the Seamstress in Studio 5

Stay safe!

~Tamara